Head SPA Marketing System Guide (PDF)
Head SPA Marketing System Guide (PDF)
Head SPA Marketing System - from your first client to a fully booked schedule
A 38-page PDF guide for salons that want to introduce Head SPA or fill their schedules with treatments they already offer. Step by step, we show you how to set your prices, get your first bookings, run ads on Facebook, Instagram, and Google, and keep clients coming back - without an agency or marketing jargon.
We first tested everything in this guide in our own Head SPA salon in Warsaw and in salons we helped introduce the service.
Who this guide is for
- for hair and beauty salons,
- for massage, wellness, and trichology clinics,
- for day spas and hotel spas,
- for those just planning to introduce Head SPA and wanting to know how to sell it before buying equipment.
What’s inside
The essentials
- pricing and treatment options (30, 60, 90 and 120 minutes), packages of 10 treatments, and gift cards,
- your first 20 bookings from your own client base - without spending a penny on advertising,
- a profile in the booking system and service descriptions that sell,
- Booksy Boost - when it pays off for Head SPA.
Reach and advertising
- Instagram and TikTok from scratch - setting up your profile, 10 ideas for your first videos, posting schedule,
- Facebook and Instagram ads, step by step - from setting up an account to reading the results,
- an ad video that grabs attention - structure and a shot list,
- a Google Business Profile and search ads with ready-to-use keywords.
Sales and loyalty
- conversation scripts and responses to clients’ most common objections,
- how to get your team to recommend Head SPA themselves,
- 10 details that bring clients back and make them recommend your salon,
- a referral program and seasonal voucher campaigns.
Ready-to-use tools
- a “what to do when...” table - spot a problem and immediately see what to change,
- a year-round marketing calendar and a launch plan for the first 14 days,
- a cheat sheet for the owner and team,
- a template library: SMS messages, messages, Google Business Profile description, gift card text, image consent form, privacy policy for the form,
- a printable client consultation form.
For those planning to purchase equipment
- how to choose a Head SPA station - wash unit or bed,
- a premises checklist before installation,
- 10 mistakes to avoid when launching Head SPA.
199 zł credited toward your equipment purchase
If you decide to purchase Holistic Point equipment after reading the guide, we’ll deduct the price of the guide from your order total. See Head SPA wash units and Head SPA beds.
After your purchase, we’ll get in touch within 2-3 business days to ask what stage you’re at and help you choose a station.
How you’ll receive the guide
You can download the PDF file as soon as you’ve paid - the download link will also be sent by email. You can open the guide on your phone, tablet, or computer, and print the pages with tools.
Frequently asked questions
Do I need to already have Head SPA equipment?
No. Part of the guide is for people who are just planning to introduce the service - how to choose a station, prepare the premises, and avoid mistakes at the start.
I don’t know anything about advertising. Will I manage?
Yes. The guide starts from the basics and uses simple language, including explaining where to click.
Will I receive an invoice?
Yes, we issue VAT invoices - provide your company details when placing your order.
Can I return the guide?
The guide is digital content delivered immediately after purchase. By placing an order, you agree to the immediate delivery of the file, which means you lose your right to withdraw from the contract.
Have questions? Write to us or call: +48 570 111 791.
